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Wednesday, March 5, 2008

Rolling Stone Endorses Obama

New must-read cover article in Rolling Stone:

It's Presidents day, two weeks before the Texas primary, and Adam Ukman has come to the small city of San Marcos to train precinct captains for Barack Obama...

This evening, more than eighty residents of San Marcos have crammed into a yellow clapboard recreation center on a street dotted with shacks that date from the Jim Crow era. "Our job is not to run in here to tell you how it's going to be," Ukman tells them. "This is your campaign. Not our campaign"...

[T]he Obama campaign has shattered the top-down, command-and-control, broadcast-TV model that has dominated American politics since the early 1960s. "They have taken the bottom-up campaign and absolutely perfected it," says Joe Trippi, who masterminded Dean's Internet campaign in 2004. "It's light-years ahead of where we were four years ago. They'll have 100,000 people in a state who have signed up on their Web site and put in their zip code. Now, paid organizers can get in touch with people at the precinct level and help them build the organization bottom up. That's never happened before. It never was possible before."

Read More:
The Machinery of Hope

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