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Monday, June 16, 2008

McCain Doing Violence to His Brand

New polls out this week show that McCain is doing much violence to his once-shiny brand as a result of his recent full-throated endorsements of any and all things Bush.

Voters have notoriously short memories, but it could be argued that McCain cheapened his own brand.

He embraced President Bush and attempted to become, like Bush, the choice of the Republican establishment. In the process, he helped obliterate recollections of his first run for president, when he became the first Republican in a long time with strong crossover appeal to independents and Democrats.

Losing his reputation for independence could prove particularly costly this year.

Last week, McCain's negatives among registered voters hit an all-time high of 34 percent in the latest NBC News/Wall Street Journal survey. Voters who don't like McCain are, by an overwhelming margin, rejecting his political beliefs, not the kind of person he is, a recent Pew poll found.

Think about this. What is driving up his negatives?

Who knew that a wholesale embrace of George W. Bush and his disastrous policies of the last 7 years would be a bad thing?

Oh, almost everyone with an IQ over 5? I even think my new month-old niece has an inkling that McCain doing a volte-face on his alleged "maverickness" was probably ill-advised.

Read More: McCain has diluted his rare reputation