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Friday, February 29, 2008
Clinton Ad - Be Afraid, Be Very Afraid
This is the new ad that Hillary Clinton is running in Texas. I think this is just such a terribly sad testament to how low her campaign has sunk. It basically says that if she is not in the White House, your children will likely suffer a terrible fate.
"It's 3 a.m., and your children are safe and asleep," the announcer says. "But there's a phone in the White House, and it's ringing — something's happening in the world. Your vote will decide who answers that call."
In response, Obama campaign manager David Plouffe issued a withering reply:
"We don't think the ad is going to be effective at all. Senator Clinton already had her red phone moment -- to decide whether to allow George Bush to invade Iraq. She answered affirmatively. She did not read the National Intelligence Estimate. She still, curiously, tries to suggest that it wasn't a vote for war, but it most assuredly was...Now, Mark Penn is calling the ad "positive"! The unmitigated gall!"This is about what you say when you answer that phone. What judgment you show...She, John McCain and George Bush gave the wrong answer."
This is a positive ad. Very soft images. Not at all like that ad. Soft images. It poses a question to people -- who do they want to pick up the phone? Let them make their own judgment. This is a spot that puts [the question] in the hands of voters.
In response to this kind of fearmongering, I think Bill Clinton said it best in 2004:
"Now, one of Clinton's laws of politics is this. If one candidate is trying to scare you and the other one is trying get you to think, if one candidate is appealing to your fears and the other one is appealing to your hopes, you better vote for the person who wants you to think and hope."
Update: Here's the Mondale "Red Phone" ad by Roy Spence, who is now supervising Hillary's ad strategy:
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1 comments:
It's the "Rovian" politics of fear. I expect more from the Clintons.
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